Research Methodology


We at IBC through our rigorous research process intend to identify the best Pan-Asian brands that are touching and changing the lives of millions of people. The selection process includes the parameters that matter to the consumers while choosing a particular brand such as quality, features, pricing, discounts, after sales service, reputation, trust factor, customer satisfaction etc. We follow the most transparent and authentic process for selecting the brands. The brands are not selected just on the basis of the sales, turnover & profit. Below description will give you an idea about how the process works:

The entire research platform was divided into the following levels:-

Level 1:The First level of research was initiated by generating a list of about 1000 brands from all over Asia across the service and infrastructure sectors and 73 sub categories were drawn up through secondary research using surveys via market studies and category specific brand reports. The list of institutions was prepared using existing listings, rankings and other research reports and available sources.

Level 2: The preliminary list of 1000 brands was scrutinized on a scale of 1 to 10 (where 1 is the lowest and 10 is the highest) and thoroughly examined by our research team on the parameters of Brand Image, Brand Growth, Brand Identity, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust, and Brand Equity.

Level 3: The consumers across Asia in more than 20 countries were then asked to vote for Asia's Most Trusted Brands, via consumer survey conducted by International Brand Consulting Corporation to “vote for the brands that they trusted most” to best reflect consumer's choice. 1,62,343 votes were collected and 200 of the leading brands of Asia categorized into 73 industry segments were shortlisted. The questionnaire explored the parameters such as quality, features, pricing, discounts, after sales service, reputation & other such factors and took further into account the Pan Asia presence and USP of the brand. The respondents were also asked to give a trust rating to each of the brands they voted for.

Level 4: The list of 200 shortlisted brands by the IBC research team was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. (The jury consists of top renowned corporate leaders from various areas such as Business, Finance, Advertising & Media, including an international expert advisor.)

Final Level: The final list of ASIA'S MOST TRUSTED BRANDS was based on cumulative scores received by the jury, editorial team and consumer votes received through survey.

  • 20 % weightage was given to the IBC team evaluation
  • 30 % weightage was given to the jury scoring
  • 50 % weightage was given to consumer votes via survey
  • Analysis: : The cumulative scoring of IBC team, jury members and consumer votes was under taken to finalize the winners of "ASIA'S MOST TRUSTED BRAND AWARDS 2021".


    "If your brand is outshining its peers in the market, providing quality, delivering upon its promise, knows what the consumers want, is contributing towards the society, is operating responsibly and if your consumers love your brand then your brand definitely deserves to be in this race of becoming Asia’s Most Trusted Brand.” Don’t miss this golden opportunity and nominate your brand today.


    You can self-nominate your brand / business by filling the nomination form on our website itself. IBC has developed this international platform for the truly deserving brands to get the recognition they have been working so hard for. Being a winner to this prestigious title you can reach out to your target audience and the whole world instead and tell them that this is what you can achieve when you strive for excellence with complete dedication and determination.

    The award will undoubtedly boost the morale of your employees and attract new consumers which will help your brand grow in new dimensions. The people who are on their own journey to achieve the best will get inspired by your story of success and will try to walk on their own path of brilliance. Your achievement will denote that no matter how small or big your start is, one day you can also reach the pinnacle. With the right marketing and publicity strategy you brand can attain the multifold benefits and grow tremendously within a short span of time.

    We accept nomination from all types of brands ranging from manufacturing units to service providers from diversified industries.

    Note: Please note that completing this nomination form, while required for award consideration, does not guarantee the Nominee's inclusion. Inclusion is subject to meeting certain criteria consistent with the mission, objectives, and policies of the IBC Consilium. The information you enter is also subject to editing for style, accuracy, or other reasons.

    If you have questions, please contact Director Brand Development: Mr. Pushpit Gaur on +91 – 7506032459 or Director - Corporate Affairs: Miss Simi at +91 - 9867391092 or via email at

    Please click this link to nominate your brand:

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