Research Methodology


We at IBC through our rigorous research process intend to identify the best Pan-Asian brands that are touching and changing the lives of millions of people. The selection process includes the parameters that matter to the consumers while choosing a particular brand such as quality, features, pricing, discounts, after sales service, reputation, trust factor, customer satisfaction etc. We follow the most transparent and authentic process for selecting the brands. The brands are not selected just on the basis of the sales, turnover & profit. Below description will give you an idea about how the process works:

The entire research platform was divided into the following levels:-

Level 1:The First level of research was initiated by generating a list of about 1000 brands from all over Asia across the service and infrastructure sectors and 82 sub categories were drawn up through secondary research using physical surveys via market studies and category specific brand reports. The list of institutions was prepared using existing listings, rankings and other research reports and available sources.

Level 2: The preliminary list of 1000 brands was scrutinized on a scale of 1 to 10 (where 1 is the lowest and 10 is the highest) and thoroughly examined by our research team on the parameters of Brand Image, Brand Growth, Brand Identity, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust, and Brand Equity.

Level 3: The consumers across Asia in more than 20 countries were then asked to vote for Asia's Most Trusted Brands, via consumer survey conducted by International Brand Consulting Corporation to “vote for the brands that they trusted most” to best reflect consumer's choice. 1,51,561 votes were collected and 200 of the leading brands of Asia categorized into 82 industry segments were shortlisted during 01st February to 10th February 2020. The questionnaire explored the parameters such as quality, features, pricing, discounts, after sales service, reputation & other such factors and took further into account the Pan Asia presence and USP of the brand. The respondents were also asked to give a trust rating to each of the brands they voted for.

Level 4: The list of 200 shortlisted brands by the IBC research team was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. (The jury consists of top renowned corporate leaders from various areas such as Business, Finance, Advertising & Media, including an international expert advisor.)

Final Level: The final list of ASIA'S MOST TRUSTED BRANDS was based on cumulative scores received by the jury, editorial team and consumer votes received through survey.

  • 20 % weightage was given to the IBC team evaluation
  • 30 % weightage was given to the jury scoring
  • 50 % weightage was given to consumer votes via survey
  • Analysis: : The cumulative scoring of IBC team, jury members and consumer votes was under taken to finalize the winners of "ASIA'S MOST TRUSTED BRAND AWARDS 2020".

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