The ASIA’S MOST TRUSTED BRAND AWARDS 2018 is the most cognized listing of the 100 Asia’s famous fastest growing brands that have played a significant role in the growth of Asian Economy and have unambiguously unveiled themselves as the next set of game changers serving through their various consumer-facing businesses.
With a spotlight on innovation, international scalability, differentiation and strategic investment to Asia’s economy, the ASIA’S MOST TRUSTED BRAND AWARDS celebrates the success of Asia’s fastest-growing brands. It’s a unique recognition of the success and ingenuity of the fastest growing brands across Asia and the unique brains behind them.
Top 100 Asia’s Most Trusted Brands survey is based on the opinions of the consumers from Asian countries. Consumers across Asia in more than 25 countries were then asked, via a physical survey conducted by Media Research Group(MRG), to “vote for the brands that they trusted most” to best reflect the people’s choice. 1,14,310 votes were collected and 100 of the leading brands of Asia categorized into 64 industry segments ranked from 1st Oct to 10th Oct 2017.
ASIA’S MOST TRUSTED BRAND AWARDS is a recognition by Invitation only. Your brand gets eligible for the invite-only after a most comprehensive research conducted by the Media Research Group (MRG), finds you as one of ASIA’S MOST TRUSTED BRAND.
ASIA’S MOST TRUSTED BRAND AWARDS is a true recognition of excellence and appreciation of brands. It is also a trademark that signifies the pride of the entrepreneurs. It is the last word and final seal of approval for commitment to the quality of your products and/or services and to customer satisfaction and delight.
ASIA’S MOST TRUSTED BRAND AWARDS criteria are based on a research conducted by Media Research Group (MRG). MRG has a standing of 15 years in data surveys. ASIA’S MOST TRUSTED BRAND is regarded as an image in the minds of consumers that includes associations about a high level of quality, value, rarity, extraordinariness.
ASIA’S MOST TRUSTED BRAND AWARDS is a salute of enthusiastic approval for the brands to recognize and honour their outstanding performance throughout the year.
We believe that ASIA’S MOST TRUSTED BRAND AWARDS can provide tremendous service by identifying those who have maintained the highest standards of product integrity and brand development.”
IBC (International Brand Consulting Corporation, USA) is a company which has expertise in providing consulting to organizations who are interested in developing their brand value strategy.
IBC is a trusted name for Market Intelligence and Research solutions and a headstrong counselor to many influential businesses and institutions globally. We are focused on creating and managing brands as valuable strategic business assets and evaluating the viability of extending a brand into new categories and retail channels
The importance of analyzing brand performance is a priority for organizations. With analysis of the performance, an organization could ascertain and determine strategies to further elevate the awareness of their brand, which will result in increased brand equity to increase its business and revenue. Global corporations, emerging companies, and consulting firms in a wide impressive display turn to IBC for industry-specific knowledge, services, and products that support their strategic decision making and day to day knowledge processes.
The strategies we create take our client’s Brands to a level where they have never been before. The expertise of IBC is feasibility studies, brand research & auditing, competitive & peer analysis, brand positioning, portfolio strategy, brand architecture, brand workshops, brand strategy, brand naming, brand valuation and customer segmentation
ASIA’S MOST TRUSTED BRAND AWARDS is a concept developed by IBC (International Brand Consulting Corporation, USA). In December 2018, we are coming with World’s Most Trusted Brand & Companies Awards in Bangkok.
IBC in collaboration with Media Research Group (MRG) as the academic partner has been instrumental for ASIA’S MOST TRUSTED BRAND AWARDS in Asia. MRG is a leading research agency specializing in strategic communication, advertising effectiveness, media and brand equity research. It helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.
ASIA’S MOST TRUSTED BRAND AWARDS is a distinctive recognition for a brand recognized as a leader in its industry category based on current year marketing standing. Its evaluation process is based on a nationwide quantitative qualified consumer survey, expert analysis and attributes based qualitative brand research.
IBC is the principal executor, trademark owner and the sole intellectual property owner of the activity of ” ASIA’S MOST TRUSTED BRAND Awards”.
The nominees will be notified, and announced publicly in a press release as well as by email or letter, prior to the ASIA’S MOST TRUSTED BRAND AWARDS 2018 function in time for the winners to make arrangements to attend the presentation ceremony.
This year Presentation of the awards will be held on 26th August 2018, Sunday from 7:00 to 9:00 pm at HOTEL GRAND HYATT ERAWAN, BANGKOK, followed by the Award Presentation Ceremony and Gala Dinner. With over 200 people, including leaders in their respective businesses and service categories and many other eminent guests, this will be one of the finest opportunities to network and celebrate success and brand value. Some of the brands selected from Asian region as ASIA’S MOST TRUSTED BRAND amongst more than 5000 short-listed brands related to various categories as a result of consumer survey throughout ASIA are 7-ELEVEN, ACER, ADIDAS, ADITYA BIRLA GROUP, AIR ASIA, AMUL, APPLE, ASIAN PAINTS, BAJAJ FINSERV, BIG BAZAAR, BISLERI, BLUEDART, BRITANNIA, BURBERRY, CADBURY, CARTIER, CASTROL, CHANEL, CITIBANK, COCACOLA, COLGATE, DABUR, DBS BANK, DELL, DIOR, DISH TV, EPSON, ESTEE LAUDER, EXIDE, EXPEDIA, FACEBOOK, FAIR & LOVELY, FLIPKART, GILETTE, GOOD KNIGHT, GOOGLE, HAAGEN-DAZS, HDFC BANK, HITACHI, HSBC, ICICI, INDIA BULLS, INDIA TODAY, INDIAN OIL, INFOSYS, INTEL, ITC, JET AIRWAYS, JOHNSON & JOHNSON, KODAK, KWALITY WALLS, LG, LIC, LIFESTYLE, LINKEDIN, LODHA, L’OREAL, MAGGI, MAY BANK, MCDONALDS, MEIJI, MITSUBISHI MOTORS, NESCAFE, NESTLE, NIKE, NISSIN, NIVEA, PAN PARAG, PANADOL, PANASONIC, PHILIPS, PRADA, PRINGLES, RELIANCE, ROLEX, SAMSUNG, SBI, SHISEIDO, SOTC, STAR TV, SUN PHARMA, SURF EXCEL, TAJ HOTELS, TATA STEEL, TOSHIBA , TOYOTA, VODAFONE, WALMART, WATSONS, WESTSIDE, WII, YAMAHA, YOU TUBE among others.
A brand is one of the most valuable assets of a company. From a financial point of view, a brand can be worth dozens of times the company’s book value. This fact makes brand management indispensable. And in managing a brand, we certainly cannot ignore measurements and benchmark. The ASIA’S MOST TRUSTED BRAND will apply the brand strength indicator called the MOST TRUSTED BRAND Index (MTB). MOST TRUSTED BRAND Index is formulated based on 3 variables: Mindshare, Market Share, and Commitment Share. The first variable, Mindshare, indicates a brand’s strength inside the minds of the consumers of a respective product category. Market share shows a brand’s strength in a certain market in terms of consumers’ actual buying behavior. The third variable, commitment share, indicates a brand’s strength in encouraging consumers to buy that brand in the future.
To determine the value of the three variables, MOST TRUSTED BRAND uses 3 parameters: top of the mind awareness (the first brand mentioned by respondents when they hear the product category), last used (the last brand used/consumed by respondents in 1 re-purchase cycle), and future intention (the brand that the respondents intend to use/consume in the future).The value of each parameter that a brand in a particular product category possesses is determined by calculating the percentage of frequency of the brand, relative to the frequency of all brands.
In turn, the MTB is determined by calculating the weighted average of each parameter. MTB measures a brand within the market or industry, which are the most recognized by the consumer. The positive impacts are proven through increased word of mouth, which is costless advertising and highly effective compared to other methods of promotion.
ASIA’S MOST TRUSTED BRAND did a survey conducted among a select group of more than 1 Lac’s respondents across Asia including China, Japan, India, Indonesia, Israel, Malaysia, Philippines, Saudi Arabia, Taiwan, Thailand, Vietnam, UAE and Singapore. The respondents, comprising the general consumer of different income groups for B2B and B2C brands, are asked to select brands based on all of the above-said parameters.
A structured questionnaire is formulated, randomly (using simple random sampling). The respondents are asked to rate each brand on a scale of 1 to 5, on the parameters including Brand recall, Brand trust, Brand potential, Brand sustainability, Brand initiatives and Brand value. The total gained scores are calculated, and the ASIA’S MOST TRUSTED BRAND is then shortlisted.
Furthermore, the analysis provides an added value to organizations, especially in the decision-making process. The process of data collection is done via random surveys with a purpose to calculate the penetration level of a brand. The Random method allows decision makers to have an extensive vision of the market in an industry. MOST TRUSTED BRAND Index also acts as a benchmarking tool to set an evolving standard in a dynamic market. Based on the basis of brands selected as per these parameters as a result of consumer survey throughout Asia, 50 top brands were shortlisted as the ASIA’S MOST TRUSTED BRAND.
Key Highlights of the “ASIA’S MOST TRUSTED BRAND Awards 2018” event:
This event will be organized annually in Asia.
The event has been rated by analysts, experts leaders from different domains as the most credible and prestigious title in the recent history of business and brand awards.
ASIA’S MOST TRUSTED BRAND Awards is an effective platform for the exchange of ideas and thoughts, and networking with business leaders.
Widely perceived by the industry Leaders, ASIA’S MOST TRUSTED BRAND Awards Platform will be attended by top business leaders of the Asian countries.
More than 200 delegates including CEO’s, Vice Presidents, Directors, and Managers will attend the ceremony.
More than 100 successful Brands will be recognized, felicitated and honoured at the “ASIA’S MOST TRUSTED BRAND AWARDS 2018” platform.
The ASIA’S MOST TRUSTED BRAND AWARDS 2018 will be held on 26th August 2018, Sunday, HOTEL GRAND HYATT, BANGKOK from 7:00 to 9:00 pm, followed by the Award Presentation Ceremony and Gala Dinner.
Get the recognition your Business deserves
The title ASIA’S MOST TRUSTED BRAND aims at helping a brand stand out from the array of brands in the market. Consumers will prefer a brand with an ASIA’S MOST TRUSTED BRAND logo. This enables building the brand value and enhances customer satisfaction which ultimately results in buying the brand.Brands which will receive the title of ASIA’S MOST TRUSTED BRAND, use the title with the point of purchase, the point of sales and touch points.
The impact on the consumer’s mind is that the brand they buy and use is definitely the ASIA’S MOST TRUSTED BRAND.
The Awards present a great opportunity for corporate organizations to win recognition for the great work and business excellence their people are delivering to consumers, shareholders and other key stakeholders.
Success is, of course, most attractive to consumers and suppliers, enhancing the business reputation of your organization.
Show pride in your achievements and boost the morale of your stakeholders and staff
Meet high-level representatives from all industry sectors
Benefit from extensive media and industry coverage for your company.
The achievement of the ASIA’S MOST TRUSTED BRAND Award is the most powerful way to build your brand. The Award winners will be eligible to use the ASIA’S MOST TRUSTED BRAND awards logo on all printed and promotional materials for the next one year, which provides adequate evidence to all its customers and suppliers regarding the highest accolade acclaimed by the company or brand.
No business award today receives the kind of recognition and adulation among peers that the ASIA’S MOST TRUSTED BRAND will. ASIA’S MOST TRUSTED BRAND will provide not only worldwide recognition and prestige but a competitive advantage in driving business in this tumultuous competitive world. All sectors of business both in manufacturing and service, whether public, private, government, NGO’s, self-accounting institutions, or business units, are eligible to get this award.
After conducting the survey for ASIA’S MOST TRUSTED BRAND Awards, we got to know that the ASIA’S MOST TRUSTED BRAND has the following advantages:-
Good Brand Value & Reputation: 75 % of consumers think that brands associated with ASIA’S MOST TRUSTED BRAND logo have a good reputation.
Purchasing Power: 80 % of consumers are much more likely or more likely to buy a brand having ASIA’S MOST TRUSTED BRAND logo.
Quality Products & Consumer Confidence: 60 % of consumers think that the brand having the logo of ASIA’S MOST TRUSTED BRAND must be a better quality brand compared to other brands in the same category.
Recommendation: 75 % of consumers are much more or more likely to recommend brands with an ASIA’S MOST TRUSTED BRAND logo to friends and family.
Brand Trust: 75 % of consumers think that ASIA’S MOST TRUSTED BRAND are trustworthy brands and they can trust the quality of these brands.
Try New Products: 60 % of consumers are more likely to try a new product if the brand will be associated with ASIA’S MOST TRUSTED BRAND logo.
With passion and dedication, our sponsors and media partners help us fulfil our mission to recognize and honour the best in Asia through a number of invaluable contributions. Our sponsors and partners support us and we encourage you to support them.
Don’t miss your chance to be a part of the 2018 “ASIA’S MOST TRUSTED BRANDS Business Awards” program. Take advantage of a variety of sponsorship and promotional opportunities designed to help your company get maximum visibility during the Awards program.
Why Should You Sponsor?
Targeted Exposure: By sponsoring this event, your brand and your products/services will be seen by your focused target group of opinion makers in ASIA’S premier Organizations.
Optimum Showcase: By associating with this premium event you will get to showcase your product and services to the most prominent regional media and as such, your brand tends to gain a greater impact amongst a much wider audience.
Networking: The CEO, Vice Presidents and Directors of various Asian corporate will attend the ceremony and as such, it is a great networking opportunity for your brand.
For Sponsorship inquiries regarding the “ASIA’S MOST TRUSTED BRANDS AWARDS 2018” please contact Alisha at firstname.lastname@example.org
As a Sponsor, your organization will receive exposure at every opportunity throughout the complete Awards marketing cycle. In order to achieve this, the following options have been packaged together to allow you to make the most of the numerous networking, branding and promotional opportunities sponsorship can present. The benefits associated with the Sponsorship package are as follows:
|Sponsor to receive logo coverage in any printed event literature|
|Awards will be referred to as being ‘in association with’ the Platinum Sponsor|
|Company logo to be featured on adverts in support publications as Platinum Sponsor|
|Company logo will be featured on Awards Trophy , Certificate.|
|Company logo to be featured on email marketing campaign as a Platinum Sponsor|
|Company logo will be featured on all social media sites.|
|Logo to be featured on Awards presentation and in and around staging area|
|Logo to be featured on signage and banners displayed in the reception and dining area|
|Logo on menu and other Awards on-site collateral|
|Corporate literature distribution, where appropriate|
|5 Mins time for speech or presentation on the stage by your CEO|
|Company logo to be featured on Awards winners list inserts|
|Company logo to be featured on Awards website winners pages as a Platinum Sponsor|
|20 complimentary guest passes to attend the Awards|
|Placement of advertisements,your videos and your CEO Speech in www.asiasmosttrustedbrandawards.com|
|Sponsor to receive logo coverage in selected printed and digital event literature|
|Company logo to be featured on adverts (print and digital) as Category Sponsor|
|Company logo to be featured on Awards website as a Category Sponsor|
|Company logo to be featured on Awards website as a Gold Sponsor|
|Reciprocal website hotlink to your home page from the Awards website|
|Logo to be on selected signage and banners displayed in the reception and dining area at the Awards|
|Company logo to be featured on Awards website winners pages as a Gold Sponsor|
|Company logo and name to appear in pre and post event coverage of awards|
|10 complimentary guest passes to attend the Awards|
|Placement of advertisements in www.asiasmosttrustedbrand.com|
|Sponsor to receive logo coverage in selected printed event literature|
|Company logo to be featured on adverts in support publications as Silver Sponsor|
|Company logo to be featured on Awards website as a Silver Sponsor|
|Reciprocal website hotlink to your home page from the Awards website|
|Logo to be featured on selected signage and banners displayed in the reception and dining area at Awards|
|Logo on menu and other Awards on-site collateral|
|Company logo to be featured on Awards website winners pages as a Silver Sponsor|
|5 complimentary guest passes to attend the Awards|
|Placement of advertisements in www.asiasmosttrustedbrand.com|
You will need to be in touch with our Corporate Branding team on these matters and they will guide you on the correct and authorized usage of our logos.
We will send a letter to all winners prior to the awards function.
All the winners will be receiving a certificate and a trophy which will provide them a recognition of Asia’s Most Trusted Brand 2017. Apart from this, the winner brand will be able to use the logo of ASIA’S MOST TRUSTED BRAND 2017 for the next one year in all their publicity materials.
Yes, all winners who will not be able to attend the awards ceremony due to any reason will receive their certificate/trophy through courier provided they have completed all formalities of registration including submission of required documents etc. and have made the payment of the registration fees which is mandatory for all the winners. Please note that the registration fees once paid will not be refunded.
For Sponsorship enquiries regarding the “ASIA’S MOST TRUSTED BRAND Awards 2017” please contact Alisha at email@example.com
ASIA’S MOST TRUSTED BRAND Awards Council has selected more than 100 brands as ASIA’S MOST TRUSTED BRAND over 5000 consumer brands across Asia as a result of consumer survey which was conducted in different countries throughout the Asian region under 200 different categories to identify the ASIA’S MOST TRUSTED BRAND of the year.
USA Address: International Brand Consulting Corporation
Suite 206, 1140 Stelton Rd, Piscataway, New Jersey 08854, USA
Contact No: +1 9178260142
Corporate Office Asia: IBC Info Media Pvt Ltd
331, B-Wing, Orchard Mall, Royal Palms, Aarey, Goregaon (E), Mumbai 400 065.
Contact No: 022- 28773666, +91-7506032459
Email ID: firstname.lastname@example.org , email@example.com
If you have any questions about the award ceremony, please contact us directly. We will respond for sure.
ASIA’S MOST TRUSTED BRAND AWARDS 2018
HOTEL GRAND HYATT, BANGKOK